Who We Are

A leap towards the future

Our design expresses our passion for beauty and functionality.
Unique pieces molded in steel, a material we have used for three generations with a culture of doing specifically made in Italy.
We want Steel products to be recognizable. By their fine details, their professional performances, the study on its design and ergonomics.
Products that are capable of meeting the highest demands of our customers all over the world.

Every day we analyze the market and its evolution, to tune in with new lifestyles, traditions, ways, and uses in living and cooking.
Between our roots and the leap towards the future.
Every Steel product is a piece of design with its timeless figure and a powerful tool at once. 


In 1922 a young blacksmith, Angelo Po, opens his artisan shop. He is very young, but has a great passion for his job and confidence in his abilities. The production of his stoves, useful for cooking, but also for heating and drying laundry, soon becomes successful and Angelo Po begins their mass production, specializing then in professional kitchens for catering. In 1999 Steel is born, from the entrepreneurial idea of the Po brothers and sisters, who separate from the family company with the aim of creating something new: a household product with professional performances. In 2022, 100 years after this tradition began, Steel employs the fourth generation of the family, is distributed in 50 countries all over the world, and produces premium appliances that combine high performances, technology and design.